The Double Helix
Where creativity meets compliance in the age of AI.
I’ve never believed in choosing between art and structure. Between the wild idea and the fine print. Between the melody in your head and the contract on your desk.
The Double Helix is my blueprint for living and working at the intersection of creativity and compliance in the age of AI. It’s where my two worlds twist together:
Music & Creativity — I explore sound, story, and technology’s evolving role in human expression.
Business Affairs & Compliance — guiding creative teams through talent rights, licensing, and responsible AI adoption.
In an era where AI is rewriting the rules, we need guides who understand both the spirit and the structure. This is my contribution: mapping the in-between, questioning the defaults, and designing a future where innovation is as responsible as it is bold.
The Double Helix is not just a framework. It's an ongoing conversation—for the regulated creatives, the compliance innovators, and the hybrid thinkers building the next era of creative work.
Core Areas
AI Ethics in Creative Work
How do we harness artificial intelligence while preserving what makes us human?
The creative industries are grappling with fundamental questions: Who owns AI-generated content? How do we protect intellectual property when machines can mimic any style? What happens to human creativity when algorithms can produce content at scale?
I help organizations navigate these questions practically, not philosophically. Drawing from real implementation challenges at major companies, I share frameworks for:
Responsible AI adoption that enhances rather than replaces human creativity
IP protection strategies in an age of generative AI
Ethical guidelines that actually work in fast-moving creative environments
Human-AI collaboration that leverages the best of both
The goal isn't to stop AI—it's to ensure human creators remain at the center.
Creative Compliance
What happens when regulated industries need to innovate?
Most people think compliance kills creativity. I've spent 15+ years proving the opposite. The best creative work often emerges from productive constraints—like haikus, sonnets, or Super Bowl commercials that must tell a complete story in 30 seconds.
In my work structuring deals for major campaigns and talent agreements, I've learned that thoughtful frameworks don't limit creativity—they enable it to scale safely. I help organizations build compliance that:
Accelerates innovation instead of blocking it
Creates competitive advantages through smart constraints
Enables creative freedom within clear boundaries
Scales artistic vision without compromising integrity
The magic happens when rules become rocket fuel instead of roadblocks.
Artist Empowerment
How do creative professionals thrive in an increasingly automated world?
The future belongs to artists who understand both creativity and business—who can navigate the studio and the boardroom with equal fluency. As AI handles more routine creative tasks, the premium shifts to uniquely human capabilities: emotional intelligence, cultural context, authentic voice.
Living as both a recording artist and business leader has taught me that creative professionals need dual fluency to succeed. I share strategies for:
Building sustainable creative careers in the AI age
Developing business acumen without losing artistic integrity
Leveraging technology as a creative amplifier, not replacement
Creating authentic value that only humans can provide
The artists who thrive will be those who embrace their humanity while mastering their business.
Why This Matters Now
We're in the eye of a storm. AI capabilities are advancing exponentially while regulatory frameworks struggle to keep pace. Creative professionals are caught between fear of obsolescence and excitement about new possibilities.
The Double Helix framework offers a different path forward—one where creativity and compliance strengthen each other, where AI amplifies rather than replaces human artistry, and where constraints become catalysts for breakthrough innovation.
This isn't theoretical. It's the lived reality of leading Business Affairs in a rapidly changing industry while maintaining an active creative practice. It's the framework I use every day to help major companies innovate responsibly and artists build sustainable careers.
Ready to explore how creativity, compliance, and AI can work together in your organization? Let's connect.