Where Creativity Meets Compliance.
From Super Bowl campaigns and negotiating AI company policies to producing electronic music, I’ve lived in both worlds. Now I bridge them.
I’ve been where you are.
Standing in a conference room at an agency, watching creative teams deflate as legal said "no" to another creative initiative. Seeing artists and musicians terrified of AI but unsure how to protect themselves. Negotiating contracts at Uber and Meta while creators and talent struggled to understand usage rights.
After 15+ years leading business affairs in Creative Agencies and Big Tech, I realized:
The gap between legal and creative isn't about intelligence or intent.
It's about translation.
Legal speaks in risk. Creative speaks in possibility.
The Double Helix translates between them.
My Dual Identity
Business Affairs Executive
Global Lead, Business Affairs at Uber (current)
Senior Business Affairs roles at Meta
15+ years negotiating creative partnerships
Expert in platform policies and AI agreements
Electronic Music Producer
Active producer and performer
Deep understanding of creative process
First-hand experience with music rights
Connected to the artist community
This unique combination means I understand both the boardroom and the studio. I know why legal says no, and I know why creatives need to hear yes. Most importantly, I know how to find the path between them.
Today, I help creative leaders:
Turn compliance into competitive advantage
Build frameworks that enable instead of restrict
Navigate AI without sacrificing innovation
Protect creative rights while embracing new technology
Bridge the gap between legal requirements and creative vision
The Double Helix Philosophy
Just like DNA's double helix, creativity and compliance are two strands that must work together. One protects, one explores. Both are essential for sustainable innovation.
I believe that in the AI age, the companies and creators who win won't be those who move fast and break things. They'll be the ones who move smart and build things that last.
That's what The Double Helix is about: Making compliance a creative advantage.
